The Toyota Hilux nameplate has long been a cornerstone of Thailand’s pickup-truck market, valued for its durability, broad model coverage and strong export footprint. With the official launch of the Toyota Hilux Travo, Toyota reinforces its dominance in a segment that accounts for a substantial share of new-vehicle registrations nationwide. Deliveries begin 10 November 2025, marking the start of a new cycle in Thailand’s highly competitive 1-ton pickup class.
Model Line-Up and Pricing
The Hilux Travo series is offered in multiple configurations designed to cover both commercial and private-use segments. Pricing varies by body style, drivetrain and equipment tier. Current published prices include:
Double Cab / Premium Variants
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Travo Double Cab Prerunner 2.8 Overland AT – ฿1,102,000
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Travo Double Cab Overland Plus AT – ฿1,176,000
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Travo Double Cab 4TREX 2.8 Overland AT – ฿1,292,000
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Travo Double Cab 4TREX 2.8 Overland Plus AT – ฿1,366,000
Smart Cab / Entry Variants
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Smart Cab Prerunner / 4TREX 2.8 – approximately ฿789,000–฿819,000 depending on transmission and trim.
Electric Variant – Hilux Travo E
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The fully-electric variant, Travo E, is positioned at the top of the range with price of ฿1,491,000
This wide price band enables Toyota to compete across the full pickup spectrum—from utility-focused fleet buyers to lifestyle-oriented private users seeking near-SUV levels of comfort.
Powertrain and Core Specifications
Diesel variants
While Toyota offers a diverse global engine portfolio, the Thai-market Hilux Travo currently emphasises its proven diesel platform:
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2.8-litre four-cylinder diesel 1GD-FTV engine (approx. 204 hp / 420-500 Nm torque)
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Transmissions: 6-speed manual or automatic
Electric variant – Travo E
The Travo E (electric) variant introduces a new drivetrain option within the Hilux family:
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Battery capacity (Lithium-ion) ~59.2 kWh (Thailand specification)
- AC charge at 10kWh max and DC charge at 125 kWh max
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Output ~144 kW (≈193 hp)
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Maximum cruising range of 315 km. (NEDC)
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In off-road spec: towing capacity approx. 1,600 kg; payload ~715 kg
Dimensions & Capacity (Diesel Double Cab)
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Length: ~5,320 mm
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Width: ~1,885 mm
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Height: ~1,815 mm
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Wheelbase: ~3,085 mm
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Ground clearance: ~224 mm
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Fuel tank: ~80 L
Ride, Comfort and Structural Enhancements
Toyota’s engineering refinements for the Hilux Travo are aimed at elevating daily usability without compromising durability—a balance that pickup buyers in Thailand expect and rely on. Key technical highlights include:
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Additional frame-connection points for improved torsional rigidity
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Shear-type body mounts and hydraulic engine mounts to reduce vibration
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Revised suspension tuning delivering a softer primary ride while maintaining load stability
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Ergonomic cabin upgrades, especially in Overland and Overland Plus trim levels
Technology and Safety Features
Depending on grade, the Hilux Travo includes a modern suite of connectivity and safety technologies, such as:
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Toyota T-Connect connected-services platform (first year complimentary)
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Blind Spot Monitoring (BSM)
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Rear Cross-Traffic Alert (RCTA)
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Hill-Start Assist, Electric Parking Brake
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Full infotainment systems and modern connectivity depending on trim
Market Positioning & Competitive Outlook
The Hilux Travo’s arrival in the market arrives at a pivotal moment. Thailand’s pickup segment remains highly contested—particularly between Toyota and Isuzu—and accounts for a material portion of national new-vehicle registrations annually. Key market implications:
1. Strong Coverage Across Price Bands
With variants spanning the mid-฿700,000 range up to above ฿1.4 million for the electric variant, the Travo series captures both price-sensitive utility users and premium lifestyle buyers.
2. Fresh Competitive Pressure on Rivals
The launch will add pressure on the Isuzu D‑MAX, Mitsubishi Triton and other major players, particularly within the double-cab and lifestyle-oriented sub-segments.
3. Expected Registration Uptake Starting Late 2025
With deliveries commencing in November, initial registration activity is expected from late Q4 2025 onward. Volume trends will be closely monitored in Proliance’s monthly dataset.
4. Export Potential & EV Factor
Thailand remains one of the world’s largest pickup-truck production hubs. Depending on Toyota’s production strategy, the Travo (including the Travo E) may influence export registrations and cross-market comparisons across ASEAN and GCC regions—markets analysed in Proliance’s regional datasets. The introduction of an EV variant marks a strategic shift that may affect fleet renewal decisions, especially for non-domestic buyers.
Outlook
The arrival of the Toyota Hilux Travo—with the inclusion of the Travo E electric variant—underscores Toyota’s intent to maintain segment leadership through incremental refinement, while beginning to address future propulsion transitions. The strategy aligns with long-standing preferences among Thai buyers who value reliability, predictability in running costs and robust resale value. For market observers and industry analysts—including Proliance’s client base of OEMs, fleet operators and mobility intelligence firms—the Travo series represents an important new data point that will shape Thailand’s vehicle-registration profile in 2025 and beyond.
Proliance will continue monitoring model-level dynamics as registration data becomes available, supporting stakeholders who rely on timely, accurate and actionable insights for critical decision-making.
