Next-Generation Model Blends Rugged Capability with Advanced Technology
Mitsubishi Motors Unveils 6th-Generation L200 Triton Pickup in Global Debut
Mitsubishi Motors Corporation has unveiled its highly anticipated 6th-generation L200 Triton one-ton pickup truck in a world premiere event held in Bangkok, Thailand. The launch marks a significant milestone for the Japanese automaker, with sales of select versions commencing immediately in the Thai market.
The all-new Triton, fully redesigned for the first time in nine years, is built on the product concept “Power for Adventure.” Mitsubishi has reimagined every aspect of the vehicle, from its exterior and interior design to the chassis, ladder frame, and engine.
Key features
- Increased body size and a newly developed ladder frame, enhancing durability and reliability
- A new clean diesel engine that delivers improved power and environmental performance
- Advanced suspension system for superior ride comfort and steering stability
- Upgraded Super Select 4WD-II system and drive modes for enhanced off-road capability
- Robust exterior styling with a strong front face and wide stance
- Refined interior offering improved functionality and operability
- Enhanced safety features and comfort amenities for both business and personal use
Mitsubishi’s Vision for the New Triton
Takao Kato, President and CEO of Mitsubishi Motors, emphasized the importance of the new Triton, stating:
“With production ultimately expected to reach 200,000 vehicles in over 100 countries, the all-new Triton is an extremely important model that will provide foundational support for Mitsubishi Motors, as well as the first global strategic vehicle to be rolled out at the start of our growth phase.”
The launch in Thailand is just the beginning of Mitsubishi’s global rollout plan. The company has announced that exports will initially focus on other ASEAN and Oceania markets in the coming months. Additionally, the new Triton is scheduled for launch in Japan in early 2024, marking its return to the domestic market after a 12-year absence.
Legacy of Success: Mitsubishi’s Pickup Heritage
Mitsubishi’s history with pickup trucks spans 45 years, with approximately 5.6 million units produced across five generations since 1978. The Triton has been a global success story for the company, with sales recorded in 150 countries, cementing its position as a crucial strategic vehicle in Mitsubishi’s lineup.
Enthusiastic Reception in Thailand
The Thai market has shown strong enthusiasm for the new model. Mitsubishi Motors Thailand launched a pre-launch campaign called ‘ALL-NEW TRITON REV Up & WIN,’ which resulted in 10,000 bookings in less than two months, demonstrating significant consumer interest and confidence in the brand.
The Future of One-Ton Pickup Trucks
As Mitsubishi Motors continues to expand its presence in the competitive one-ton pickup segment, the 6th-generation L200 Triton represents a bold step forward in design, technology, and performance. With its global rollout underway, the automotive industry will be watching closely to see how this new offering impacts the market landscape in the coming months.
