Philippines Market Intelligence

Granular insights, Cross-validated with official records, updated quarterly

90,000+

vehicles/quarter

All Provinces

incl. key urban centers

Data

since 2017

Top Brands

Toyota, Mitsubishi, Hyundai

Comprehensive Data Attributes

  • 100% Market Visibility: Includes all Japanese, European, Chinese (EVs), and Grey Market brands often missed by standard reports.
  • Verified Registration Volume: Aggregated from authoritative sources, reflecting actual vehicles on the road (not just dealer wholesale numbers).
  • Granular Specification: Deep segmentation by Make, Model, Body Type, and Segment.
  • Geo-Spatial Precision: Drill-down capabilities from Regional level to Province and City/Municipality.
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Magnifying glass zooming in on Metro Manila city map with red location pins and multicolored data points in Kalookan, Quezon City, and Manila

Strategic Segmentation & Territory Planning

Master the archipelago’s complexity. Leverage granular quarterly data—from Heavy Commercial Vehicles (MHCV) to City-level Light Vehicle (LV) trends—to optimize your fleet and dealer network.

Hyper-Local Territory Management
Available Data Attributes:
  • Geo-Level: Region > Province > City/Municipal > Post Code
  • Metric: Unit Registration Volume
Why it matters (Benefit):
Move beyond regional averages. Drill down to specific Postal Codes to identify underserved municipalities and place new dealerships exactly where demand is clustered.
Commercial Fleet Optimization (MHCV)
Available Data Attributes:
  • Specs: GVW (Gross Vehicle Weight), Type of Truck
  • Classification: Make, Model, Body Style
Why it matters (Benefit):
Target logistics hubs effectively. Analyse GVW trends to offer the right truck sizes (e.g., 6-wheeler vs. 10-wheeler) that match the specific cargo needs of each province.
Granular Body Type & Segment Analysis
Available Data Attributes:
  • Vehicle Profile: Body Style, Segment, Vehicle Type
  • Granularity: Make, Model Breakdown
Why it matters (Benefit):
Align inventory with local terrain. Spot shifts from Sedans to High-Ground-Clearance SUVs/MPVs in flood-prone cities to avoid dead stock and maximize sales velocity.

The Proliance Advantage

Features Standard Public Data (The Old Way) Proliance Registration Data ⭐ (The Best Way)
Data Depth National / Regional Only ✓ Granular City & Municipality Level: Drill down to specific cities for precise targeting.
Brand Coverage Member Brands Only ✓ All Brands & Models (100% Coverage): Including non-member brands and grey markets.
Data Type Wholesale / Sales (Reported) ✓ Actual Vehicle Registration (On-road): Aggregated from authoritative sources (Reflecting actual vehicles on the road).

Total Market Visibility

Track performance of every player, including non-CAMPI members, Chinese EVs, and grey market imports often missed in standard reports.

City-Level Benchmarking

Stop settling for regional averages. Evaluate dealer performance against actual registrations down to City & Municipality levels.

Provincial Hotspot Identification

Identify high-growth pockets outside Metro Manila (NCR). Spot emerging demand in Visayas and Mindanao before competitors do.

Model-Level Benchmarking

Move beyond brand totals. Compare head-to-head performance of specific models (e.g., Vios vs. Almera) to validate market positioning.

Why Choose Us

100% Market View

Includes all Japanese, European, Chinese (EVs), and Grey Market brands often missed by standard reports.

Granular City Precision

Drill down to 140+ Cities & Municipalities to identify micro-market hotspots hidden in regional data.

Verified Official Records

Data is cross-referenced with multiple authoritative sources to ensure accuracy and eliminate duplicates.

Tracking Every Make & Model

Comprehensive visibility into every passenger vehicle registered, enabling precise segment and model benchmarking.

Variant Preferences Across The Philippines' Regions

Different parts of the Philippines favour different vehicle body styles. By analysing registration shares by region and body style, you can plan production, allocation, and marketing with a mix that actually reflects real-world demand patterns.

  • Regional Body Style Divide:

    See how Philippine regions split preferences between SUV-dominant metros (NCR, Davao at 35%+), sedan-stronghold provincial areas (Ilocos, Cagayan Valley at 33-35%), and pickup-intensive Mindanao markets (Bangsamoro at 31.71%). This regional segmentation enables targeted inventory allocation rather than one-size-fits-all national averaging.

  • Market Leaders by Body Style:

    Identify regional dominance: NCR leads in MPV adoption (14.60%), Bangsamoro dominates pickups (31.71%), while Ilocos leads sedans (35.20%). These distinct preferences allow you to concentrate inventory where adoption is strongest and optimize portfolio distribution across the archipelago.

  • Localized Launch Strategies:

    Stop guessing allocation. Use regional body style preferences to ship the right variant mix—avoiding stockouts in high-demand body styles (SUV/Pickup dominant in most regions) and overstock in slower-moving categories (sedans in metro, pickups in provincial areas).

Regional Market Hotspots: Dominating the Philippine Automotive Landscape

The Philippines automotive market exhibits pronounced geographic concentration, with vehicle registrations heavily clustered in key urban centers and regions. With region-level registration data, you can quickly identify where the highest-volume markets are concentrated and where emerging secondary opportunities are building momentum across the archipelago.

  • Identify Your Core Metropolitan Markets:

    Concentrate your inventory and marketing firepower on the dominant regions—National Capital Region (NCR/Metro Manila), Calabarzon, and Central Luzon—where vehicle registrations are most densely concentrated. These regions represent the nation's wealthiest, most urbanized markets with the highest purchasing power and are where the majority of new vehicle sales occur.

  • Uncover High-Growth Provincial Opportunities:

    Look beyond Metro Manila to identify rising secondary markets in Central Visayas (Cebu), Davao Region, and Western Visayas where registration volumes are accelerating rapidly. As the government's "Build, Build, Build" infrastructure program expands road networks to provincial areas, vehicle ownership in these regions is surging—creating first-mover advantages for dealers who establish presence before competition saturates the market.

  • Validate Your Dealer Network Against Real Registration Hotspots:

    Overlay your dealership locations against actual registration data by region to expose coverage gaps. This reveals whether your showroom footprint is optimally positioned in high-registration zones and where competitors may have already established strongholds, allowing you to strategically fill underserved markets before rivals do.

Latest Industry Intelligence

Expert analysis and trends in Philippines automotive market

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Frequently Asked Questions

Can I access vehicle registration data for specific segments, such as electric vehicles or commercial trucks?

Yes, our datasets are fully segmented by vehicle type, including passenger cars, pickups, SUVs, commercial trucks, and electric vehicles where applicable.

How quickly can I receive updated data after each quarter ends?

Quarterly data is typically processed and delivered within 45 days of the quarter closing.

Is historical registration data available for multi-year market analysis?

Absolutely. We offer access to historical datasets from 2017 onward, enabling trend analysis and market comparisons over time.

Can I integrate this data with my existing BI or CRM systems?

Yes, we provide data in Excel and CSV formats that integrate seamlessly with most business intelligence and customer relationship management tools.

Still have questions? Contact Us

FREE SAMPLE DATASET

Evaluate Our Data Granularity & Standards

Experience the depth of Proliance’s automotive intelligence. Download our sample file to review comprehensive column headers, data formatting, and the localized vehicle classification standards we use for the Thai market. Ensure our data aligns with your analytical requirements before you commit.

  • Actual Data Columns: See all available fields (Make, Model, Body Style).
  • Excel Format (.xlsx): Flat-file database structure, ready for Pivot Tables.
  • Granularity Check: Evaluate the level of detail included.

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