Thailand Market Intelligence

Granular insights, Cross-validated with official records, updated monthly

50,000+

vehicles/month

77

provinces tracked

Data

since 2018

Top Brands

Toyota, Isuzu, Honda

Unmatched Technical Granularity

  • Vehicle Identity: Complete breakdown by Make, Model, Version, and Body Style.
  • EV & Advanced Tech Specs: Battery Capacity (kWh), Lithium-Ion specifications, and Power Output.
  • Performance Metrics: Engine Capacity, Primary Engine Power, Torque, and Transmission Type detailed tracking.
  • Hyper-Local Geolocation: Flexible drill-down to Province, District, Sub-district, and Postal Code levels.
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Magnifying glass zooming in on Si Racha, Chonburi map with red EV location pin and popup showing BYD Atto 3 battery details

EV Intelligence & Infrastructure Planning

Go beyond sales figures. Leverage engineering-grade specifications to optimize charging networks and aftermarket services.

Battery Capacity Tracking
Technical Data:
  • Lithium-Ion Battery Capacity (kWh)
  • Voltage & Charging Architecture
Why it matters (Benefit):
Estimate total energy demand per district. Plan grid upgrades and DC fast-charging station capacity based on actual rolling stock capabilities.
Motor & Powertrain Specs
Technical Data:
  • Primary Engine Power / Motor Output (kW/HP)
  • Driven Wheels Configuration (RWD/AWD)
Why it matters (Benefit):
Monitor market shifts towards high-performance EVs versus city commuters to adjust tire inventory and repair service readiness.
Hyper-Local Demand Mapping
Technical Data:
  • Postal Code & Sub-district Granularity
  • Registration Density Heatmaps
Why it matters (Benefit):
Pinpoint 'EV Hotspots' down to the postal code level. Deploy charging infrastructure exactly where EV owners live and drive.

The Proliance Advantage

Features Market Sales Reports (The Old Way) Public DLT Data (The Hard Way) Proliance Data ⭐ (The Best Way)
Accuracy Risk of Cancellations: Counts bookings/sales that may fail financing. Raw & Unverified: Requires manual cross-checking and cleaning. ✓ Verified On-Road: 100% confirmed registrations (Actual Ownership).
Technical Depth Basic Trim Levels Only Messy / Inconsistent Specs ✓ Engineering-Grade Specs: Battery size, Engine code, Power output.
Coverage Major Brands Only (Missing Niche/Luxury) Incomplete attributes ✓ 100% Market Visibility: All Makes, Models & Grey Markets.
Granularity National / Regional Province ✓ Postal Code / Sub-district Precision

Verified Market Share

Base your strategy on confirmed on-road registrations, eliminating "ghost bookings" and financing cancellations found in sales reports.

Postal Code Targeting

Optimize dealer territories with precision. Drill down to District, Sub-district, and Postal Code levels to pinpoint exact demand.

Grey Market & Import Tracking

Capture the invisible market. Full visibility on independent imports (e.g., Alphard, Porsche) often missed in official sales reports.

Tech-Spec Benchmarking

Validate product positioning by comparing deep technical specs (HP, Torque, Battery Size) against actual competitor registrations.

Why Choose Us

Verified On-Road Units

Eliminates "ghost bookings" and financing rejections found in sales reports. Only confirmed registrations count.

Engineering-Grade Specs

The only dataset with Battery (kWh), Engine Code, and Power Output details for deep R&D analysis.

Postal Code Precision

Drill down to Sub-district and Postal Code levels for precise dealer territory planning.

Ongoing Quality Audits

Multi-stage validation process that cross-references historical trends to flag and correct statistical anomalies, ensuring data integrity for confident decision-making.

Variant Preferences Across Thailand’s Regions

Different parts of Thailand favour different powertrains. By analysing registration shares by region and fuel type, you can plan production, allocation, and marketing with a mix that actually reflects real‑world demand.

  • Regional Powertrain Divide:

    See how the East and South remain diesel strongholds for industrial use, while Central regions pivot faster toward petrol and hybrid options.

  • EV & Hybrid Hotspots:

    Pinpoint exactly which regions are leading the electrification charge—allowing you to target EV inventory where adoption is real, not just hyped.

  • Tailored Launch Strategies:

    Stop guessing allocation. Use regional fuel preferences to ship the right variant mix—avoiding stockouts in high-demand zones and overstock elsewhere.

Provincial Hotspots at a Glance

Thailand’s vehicle registrations are highly concentrated in certain provinces. With province‑level data, you can quickly see where the market is clustered and where secondary opportunities are beginning to emerge.

  • Identify Your True Battlegrounds:

    Spot high-volume provinces instantly to concentrate your inventory and marketing firepower where it matters most.

  • Uncover Hidden Growth Pockets:

    Look beyond the capital—detect emerging secondary cities where demand is rising but competitor presence remains low.

  • Reality-Check Your Coverage:

    Overlay your dealer locations against actual registration hotspots to expose gaps in your network before your rivals do.

Latest Industry Intelligence

Expert analysis and trends in Thai automotive market

View All Insights

Frequently Asked Questions

Can I access vehicle registration data for specific segments, such as electric vehicles or commercial trucks?

Yes, our datasets are fully segmented by vehicle type, including passenger cars, pickups, SUVs, commercial trucks, electric vehicles, and more. Custom segmentation is available to match your exact analysis needs.

How quickly can I receive updated data after each month/quarter ends?

Monthly datasets are delivered within the following month, typically around 30 days after month-end. Quarterly datasets are provided within 45 days after the quarter closes, ensuring comprehensive processing and validation before delivery.

Is historical registration data available for multi-year market analysis?

Absolutely. We offer access to historical registration data sets dating back to 2018, enabling deep analysis of trends, product lifecycles, and long-term market changes.

What measures are in place to ensure data accuracy and prevent errors?

Our data is meticulously sourced from trusted government agencies and verified third-party providers. Each dataset undergoes multi-level validation including automated error detection, expert review, and routine audits to ensure accuracy and consistency across all records.

Still have questions? Contact Us

FREE SAMPLE DATASET

Evaluate Our Data Granularity & Standards

Experience the depth of Proliance’s automotive intelligence. Download our sample file to review comprehensive column headers, data formatting, and the localized vehicle classification standards we use for the Thai market. Ensure our data aligns with your analytical requirements before you commit.

  • Actual Data Columns: See all available fields (Make, Model, Body Style).
  • Excel Format (.xlsx): Flat-file database structure, ready for Pivot Tables.
  • Granularity Check: Evaluate the level of detail included.

Fill out the form below, and our team will email the sample file to you shortly.

    🔒 By clicking submit, you agree to our Privacy Policy. We strictly protect your data.

    Stop Guessing with Sales Reports. Start Strategizing with On-Road Reality.

    Join top OEMs and consultancies who leverage our granular, verified registration data for mission-critical decisions.

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